A webmaster is generally someone who develops and maintains websites, making sure that sites are in good working order for visitors. However, webmasters learn to perform many responsibilities for their own sites, such as researching and writing articles. Many revenue-generating opportunities exist for skilled webmasters who want to put their talent and websites to use and earn a steady income stream.
Develop websites around a niche topic. Find "hot" and popular topics using free online tools such as Google Trends and Yahoo Buzz. Choose one of these niches on which you can center a website's main theme. Catering to a specific target market (such as people interested in weight loss) makes for a better, organized site than one that contains a variety of topics. Create multiple niche sites that each targets a different market to have additional potential money-making websites.
Promote the websites on the Internet to gain a steady amount of traffic. Join forums related to the topics of your niche websites. Create a forum "signature" that contains your site link and get involved by posting helpful, relevant information for the forum members. Your niche website link gets seen by visitors and members reading your posts. Tell others about your sites on your social networking profiles such as Facebook and Twitter. Add your website links to popular social bookmarking sites like Digg and Delicious.
Sign up for webmaster publishing programs that help you earn money. Register for pay-per-click programs such as Google AdSense and Yahoo Publisher Network--these programs display blocks of text ads on your site and give you a percentage of the revenue when visitors click on ads. Other webmaster programs--like Clicksor and Backlinks.com--allow you to earn money by displaying banner and text-link ads.
Sell your own advertising space on your website to other webmasters and advertisers. Create a banner advertising space not devoted to other webmaster programs. Make money by charging advertising fees based on the cost-per-thousand-impressions (CPM) or on a per-week or per-month basis. Sell "guest" blog posts on your site; charge money to other webmasters and business owners who would like to write about their own business or site.
Promote an affiliate program. Find and register an affiliate program through an affiliate network such as Commission Junction, ClickBank, or PayDotCom. Obtain your affiliate link--the URL that tracks how many sales you've made and your commission earnings. Write a blog post or article on your website that discusses the benefits of this product. Include your affiliate link within the blog post so that people can click through to make a purchase.
Offer webmaster services on a freelance basis to others. Decide what skills you possess that you can use to help others, such as designing and setting up websites or promoting websites. Go to popular webmaster forums and sites like SitePoint and Digital Point to offer your services. Collect fees using PayPal or another online payment processer.
Tips & Warnings
Hire freelancers for writing the blog posts and articles on your site if you need extra time to devote to other tasks. Guru.com, iFreelance, and oDesk all have freelancers seeking extra work such as this.