In addition to registering your site with the major search
engines, it is important that it be listed in the large
human-compiled internet directories. To get your site listed in a
directory, you must find an appropriate directory category, write a
brief but descriptive synopsis of your site and submit the URL. It
can take several weeks before your page appears in the directory, if
it is accepted.
To avoid poor rankings in search engines, it is important to
remove dead links from your web pages. Killing those dead links
will also please your visitors!
Many web development software packages, such as Microsoft
FrontPage and Expression Web, include functionality to find dead
links. A number of free link checkers are also available on
Creating a banner to promote your website is easy. With the
following products, you won't even need to download special
Use Animation Online to instantly create free animated banners for
advertising, link exchanges, etc. This product can also be used to
created animated buttons.
Web Analytics is a set of tools and methods that are used to understand the interactions of customers with a company's website. Using data from web server logs, databases and other sources, the goal is to develop business intelligence about customers and their use of a website.
Web Analytics can be used to identify and address technical and navigation problems with a website. It is also used to better understand the customer's unique needs, interests and purchasing patterns. Web analytics can help identify website design problems and opportunities.
Developing a commercial website can require many different skill sets. For example, you could find yourself in need of the following types of people:
1.A visionary to define website goals and objectives
2.An author to write website content
3.A researcher to find great websites to link to
4.A web designer to develop the user interface, graphics and navigation
5.A database analyst to design the tables in which the underlying data is stored
At present, Americans represent the majority of web publishers and web surfers. This is expected to change in the future, as more Europeans, Asians and others get online.
For the builder of commercial websites, it is vital to think globally. Always remember that your visitors might not be proficient with the English language. They also might not share your culture or values. What can you offer them? How can you differentiate your site from those of your competitors?
Adopting a website development methodology that emphasises iterative development and phased implementations is essential for success. Application evolution must be a key part of your website development strategy.
How many times have you visited a website only to find a nauseating animated graphic saying "under construction"? The truth is that all websites are perpetually under construction. When you establish a site, it is important to get material published quickly. You can make as many iterations of the material as you like, but until published materials exists for robots and crawlers to visit and index, you are guaranteed to receive no visitors at all!
If you wish to have a presence on the web, your domain name is one of the most important decisions you will need to make. It is the center of your Internet identity and makes it easier for people to find your site. What types of things should you take into consideration when choosing the name that will represent you on the web?
Keep the domain name short: Although some places allow you to register a name with up to 63 characters, you have to keep in mind that people need to be able to remember it. Try to register the shortest name that your customers and visitors will associate with your site.
How do you make money from a website? One easy way to earn an income is to join an affiliate affiliate program and deliver banner advertisements from your site. There are many banner-advertising firms in business and several compensation models are in use. Some firms pay the "web publisher" each time an ad is displayed on his or her website. Some pay a flat fee when a visitor clicks on an advertisement. Other banner advertising companies pay commissions based on sales performance. For example, if a visitor to your website clicks on a banner ad and then subsequently purchases a product, you would receive a portion of the purchase price.
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In the real estate business, the three most important things are location, location and location. To some extent, the same is true with websites. Easy-to-remember web addresses are a valuable commodity that can be bought and sold. In recent years, many people with a little foresight purchased many of the most sought after web addresses and subsequently sold them for a hefty profit.
Fortunately, many good web addresses are still available. Although they might not be quite as short or memorable as some, they can sometimes be better. You just need to use your imagination and learn a few tricks about selecting appropriate names.